Sandblast Solutions
Shopify Replatform, Custom design, Ongoing Support, Marketing
Sandblast Solutions, Inc. (SSI) is a leading provider of heavy-duty sandblasting equipment, specializing in rentals and sales. Originally part of an industrial painting company, SSI grew by acquiring high-performance machinery for large surface preparation jobs. Today, the company focuses on renting and selling this equipment to industrial painting businesses across the U.S., offering solutions for some of the toughest surface preparation projects.
Sandblast Solutions wanted to create a scalable solution that would allow them to showcase an extensive catalog of products for rent and sale, provide the ability to request product-based quotes, and eventually expand into full e-commerce capabilities. Their goal was to create a modern, user-friendly website that not only streamlined customer inquiries but also positioned them for long-term digital growth.
Services and Technology
UI / UX DesignBrandingReplatformingTheme DevelopmentOngoing Maintenance
Lead GenerationShopifyGoogle AnalyticsGoogle My Business Management
The Challenge
Sandblast Solutions faced challenges with their existing digital platform, which was split between WordPress for the main site and BigCommerce for e-commerce, resulting in a disjointed user experience. Their product catalog lacked organization and brand consistency, making it difficult to track demand and optimize offerings. High bounce rates and low engagement indicated that users were not finding what they needed easily, leading to higher lead acquisition costs. To support their growth, they needed a more cohesive, user-friendly platform that improved navigation, brand alignment, and data-driven decision-making.
The Solution
We redesigned Sandblast Solutions’ website with a clear and intuitive user experience, ensuring seamless navigation and engagement. Our team built a fully customized Shopify site with advanced quote functionality, allowing customers to easily request pricing for rentals and sales. We also implemented robust conversion tracking to better understand product demand and optimize performance. Additionally, we improved lead generation campaigns, making them more targeted and relevant, ultimately reducing acquisition costs and increasing customer engagement.
