Eat at Chain
Shopify Replatform, Ongoing Support
ChainFEST is the world’s largest celebration of chain restaurants, where food lovers gather to experience exclusive, gourmet versions of iconic menu items, resurrect discontinued fan favorites, and try brand-new dishes in collaboration with the most beloved chain restaurants. It’s a massive celebration of the chains that shaped our dining culture, with all food included in the price of admission for an unforgettable culinary experience.
ChainFEST wanted to transition from WordPress to Shopify to create a more efficient and scalable platform for selling password-gated drops that sell out in minutes. They also needed a custom API integration to seamlessly send text messages to thousands of subscribers, enhancing engagement and communication with their audience.
Services and Technology
Shopify ReplatformTheme DevelopmentOngoing Maintenance
Custom API IntegrationTag Manager IntegrationGoogle Analytics
The Challenge
ChainFEST faced significant challenges with its original website, which lacked the reliability needed for selling high-demand drops. The server struggled to handle traffic spikes, leading to performance issues and potential missed sales opportunities. Additionally, the platform did not provide sufficient data tracking and analytics, making it difficult to make informed, data-driven decisions for scaling the brand. To support their growth and ensure a seamless experience for customers, they needed a more robust, scalable solution.
The Solution
To solve these challenges, we replatformed ChainFEST’s website from WordPress to Shopify, providing a more stable and scalable solution for selling password-gated drops. Additionally, we implemented a custom API integration for automated text messaging, enhancing customer engagement and communication. To enable data-driven decision-making, we integrated Google Tag Manager and Google Analytics, allowing for comprehensive tracking and insights. With ongoing maintenance and support, we ensure the site remains optimized, secure, and ready to scale as ChainFEST continues to grow.
