Adrienne Landau
Custom Design, Shopify Development, Ongoing Support, Marketing
Adrienne Landau is a women’s lifestyle brand renowned for its luxurious faux fur styles that blend confidence, glamour, and purpose. Loved by celebrities like Beyoncé, Mariah Carey, and Jennifer Lopez, the brand brings effortless elegance to everyday life. Available at Macy’s and built on Shopify, Adrienne Landau is all about making women feel stylish and empowered with high-quality, statement-making pieces.
Adrienne Landau sought a complete digital transformation to elevate its brand and online presence. The goal was to create a refined, easy-to-navigate shopping experience that exuded elegance while driving sales. In addition to a branding refresh and advanced tracking setup, they needed expert support in optimizing lead generation on Instagram and Facebook.
Services and Technology
UI / UX DesignBrandingTheme DevelopmentOngoing MaintenanceLead GenerationShopifyHotjar
KlaviyoYotpoKlarnaShop PayAftershipGoogle Analytics
The Challenge
Adrienne Landau faced the challenge of building a completely new online presence while preserving the brand’s rich history and luxury appeal. With no existing Shopify infrastructure, everything—from site migration and branding to user experience and conversion optimization—needed to be set up from scratch. Balancing modern e-commerce functionality with the brand’s established identity was crucial to maintaining customer trust and recognition.
The Solution
To successfully transition Adrienne Landau’s brand online, we migrated their website from Squarespace to Shopify, creating a fully customized, conversion-focused platform. We redesigned the branding to reflect the brand’s legacy of luxury while ensuring a modern and seamless user experience. The new site was built for easy navigation, allowing customers to explore collections effortlessly while enhancing engagement and sales. We implemented advanced tracking to monitor performance and optimize marketing efforts, while also assisting with lead generation on Instagram and Facebook. Additionally, we provide ongoing development support, ensuring the site remains updated, secure, and aligned with the brand’s long-term growth strategy.
